Of course, in golf the “sweet spot” is the spot or place on the face of the club where it delivers the maximum energy and momentum to the ball.
Marketing is no different. You also have to find the “sweet spot” to get the right momentum and maximum leverage for your efforts.
In marketing – as in golf – the sweet spot is the right place for targeting your marketing efforts. It’s where your ball is in alignment with your target. It’s where your marketing efforts are in alignment with the marketplace. Without knowing the sweet spot, your marketing – like my golf game – will be sloppy and all over the map.
And – like in golf – you will use your time and energy, but fail to hit your mark. And it will be frustrating.
So how do you FIND YOUR SWEET SPOT IN MARKETING? It’s simple. But first you have to know WHERE YOU ARE HITTING.
- Know your market.
- Study the competition.
- Segment the market.
- Find the OPPORTUNITY.
In marketing, the OPPORTUNITY is everything. Now all your practice has to do is connect.
So for example, let’s say that you have studied your local marketplace and found that you have an active sports dog market – dogs play fly ball, they go camping, they hike, they run, they go boating and they go fishing. And because of it, they get injured, they get into bad stuff and they face risks that lap dogs do not. Your practice happens to have veterinarians who are good at diagnosing and treating pet sports injuries, arthritis and joint problems. If this sounds like your market – and your practice – you may have found a sweet spot!
It’s where you bring together:
- The target
- The need
- Services that meet the need (deliver value)
- The right timing
To schedule your FREE one-hour marketing consultation, contact Linda Wasche at LindaW@LWmarketworks.com or 248-253-0300.
Do you have a particular marketing question or dilemma that you would to see addressed in a future blog? Email LindaW@LWmarketworks.com.