Finding the marketing SWEET SPOT is a game changer

There is nothing like 18 holes on a fall afternoon.  But I was playing sloppily.  My balls were going all over the map.  My friend – a scratch golfer and champion at his club – told me to stop and rethink the basics:  “Find the sweet spot.  Align your ball.   The club will do the rest.”  He was right – I had to go back to that basic premise.  I started  hitting much better.  Not like a pro – but pretty darn good!

Of course, in golf the “sweet spot” is the spot or place on the face of the club where it delivers the maximum energy and momentum to the ball. 

Marketing is no different.  You also have to find the “sweet spot” to get the right momentum and maximum leverage for your efforts.

In marketing – as in golf – the sweet spot is the right place for targeting your marketing efforts.  It’s where your ball is in alignment with your target.  It’s where your marketing efforts are in alignment with the marketplace.  Without knowing the sweet spot, your marketing – like my golf game – will be sloppy and all over the map.

And – like in golf – you will use your time and energy, but fail to hit your mark.  And it will be frustrating.
So how do you FIND YOUR SWEET SPOT IN MARKETING?  It’s simple.    But first you have to know WHERE YOU ARE HITTING. 

• Know your market.
• Study the competition.
• Segment the market.
• Find the OPPORTUNITY.

Without knowing where you are hitting –  your balls – or marketing efforts – will be all over the map. Once you know where you want your “ball” to go, its time to concentrate on where to make your hit.  
   
In marketing, the OPPORTUNITY is everything.  Now all your practice has to do is connect. 

So for example, let’s say that you have studied your local marketplace and found that you have an active sports dog market – dogs play fly ball, they go camping, they hike, they run, they go boating and they go fishing. And because of it, they get injured, they get into bad stuff and they face risks that lap dogs do not.  Your practice happens to have veterinarians who are good at diagnosing and treating pet sports injuries, arthritis and joint problems.  If this sounds like your market – and your practice – you may have found a sweet spot!

It’s where you bring together:

• The target
• The need
• Services that meet the need (deliver value)
• The right timing

Start your marketing by finding your sweet spot and you will hit your target.  Better aim.   Better alignment.   A real game changer.

To schedule your FREE one-hour marketing consultation, contact Linda Wasche at LindaW@LWmarketworks.com or 248-253-0300.

Do you have a particular marketing question or dilemma that you would to see addressed in  a future blog?  Email LindaW@LWmarketworks.com.