Marketing is NOT something that you go out and hire somebody to “do” for you. Marketing is something that you ADOPT. When you adopt marketing principles at your practice, you make a commitment about the way that you are going to run your practice.
Practices that embrace marketing are making a commitment to:
- Being market driven, i.e, CARING about the local community and identifying its needs.
- Understanding pet owners – and what’s important to THEM and not just to the practice.
- Determining what represents VALUE to pet owners – and delivering it every step of the way.
- Being proactive – and looking out for clients and their pets beyond the transaction.
- Recognizing that not all pets are the same and delivering a level of care that takes into account pets’ unique heredities and health risks.
It’s creating a practice that is so in touch it’s hard for any pet owner to go down the street.
Marketing is not something that you do. It’s not creating a new website. It’s not posting a bunch of stuff on social media. It’s not sending out a newsletter.
While all of these CHANNELS can play a role in message delivery, they unto themselves are not marketing.
Marketing is not a bunch of messages telling pet owners “Pick us, Pick us.“ It’s the driving force behind why a pet owner should choose your practice in the first place.
To schedule your FREE one-hour marketing consultation, contact Linda Wasche at LindaW@LWmarketworks.com or 248-253-0300.
Do you have a particular marketing question or dilemma that you would to see addressed in a future blog? Email LindaW@LWmarketworks.com.